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In person icon Political Personalization and Personalized Politics

Parties and elections
Institutions
WS17
Gideon Rahat
Hebrew University of Jerusalem
Helene Helboe Pedersen
Aarhus Universitet

Outline of the topic A crucial concern in all democratic systems is the linkage between citizens and decision makers. How are interests and attitudes communicated between them, and how are decision-makers held accountable for their actions as representatives? Most scholars agree that political parties are the key unit for establishing this linkage (Dalton, 1985; Dalton, Farrell and McAllister, 2011). However, general societal changes, such as the erosion of the class based society and technological development in communication have changed the role of political parties. Parties have less control over political communications and voting has become less predictable (Dalton 2000: 25-27; Drummond 2006; Hjarvard 2008). This has led scholars as well as parties themselves to reconsider the importance of individual representatives, a topic that was until recently quite neglected due to the focus on parties as unitary actors (Poguntke & Webb 2005; Karvonen 2010; Thomassen & Andeweg 2004: 49). The increased importance of individual politicians at the expense of political groups such as parties has been labelled personalization of politics (Rahat & Sheafer, 2007; Balmas et al. 2014). Political personalization is a “process in which the political weight of the individual actor in the political process increases over time, while the centrality of the political group (i.e., political party) declines” (Rahat and Sheafer, 2007: 65 for a similar definition see Karvonen, 2010: 4; Mancini and Swanson 1996: 10). Political personalization is a multifaceted phenomenon. Three main types of political personalization can be identified: institutional, media and behavioral personalization. These can be further categorized into sub-types: institutional personalization at the state and at the party level; personalization of mediated (or controlled) or unmediated (or uncontrolled) media; and personalization in the behavior of politicians and voters )Rahat and Sheafer, 2007). Furthermore, personalization may be about focus on leaders (centralized personalization) or about focus on individual politicians beyond party leaders (decentralized personalization (see Balmas et. al. 2014). The term personalized politics describes a static situation that may result from the culmination of the process of personalization or describes the properties of a political system in comparison to another (for example, “politics in the United States is more personalized than in Denmark”). Studies of political personalization have investigated the importance of political leaders and individual candidates for vote choice (see for instance Bittner, 2011; Costa Lobo and Curtice 2015; Garzia, 2014). Other studies focus on how media (controlled and uncontrolled) attention has turned towards individual politicians rather than parties (see for instance Hermans and Vergeer. 2013; Kriesi, 2012; Reinemann & Wilke, 2007; Van Aelst, Shaefer, and Stanyer, 2011; Van Aelst Sheafer, Hube and Papathanassopoulos, 2017). Also, personalization has been studied in relation to the distribution of power within political parties investigating to what extent power centralizes in the hands of the party leadership (Poguntke and Webb, 2005) or decentralizes making individual politicians act more independently of their party (Balmas et al. 2014; Rahat & Shaefer, 2015). Recent studies has also illuminated the institutional aspects of political personalization (Colomer, 2011; Renwick and Pilet, 2016) Personalization of politics and personalized politics may seem to be an obvious result of the weakening links between political parties and society and individuals and the developments in communication techniques (especially the new, unmediated, media). Yet, empirical evidence is scarce and sometimes contradictory (Karvonen, 2010; Adam and Maier, 2010; Van Aelst, Sheafer, and Stanyer, 2011). Moreover, the study of personalization is important for the study of democracy in general because it challenge the key role of political parties and thus the main model of democracy in parliamentary system, that of party democracy (Katz, 1987). However, the conceptual understanding of personalization as well as the theoretical explanations of why and when personalization sets in still need to be developed, and, as noted, the empirical evidence of personalization is still scarce and inconclusive. Therefore, the purpose of this workshop is to bring scholars together that investigates different aspects of personalization and personalized politics, to engage in discussions of how to conceptualize, explain and measure personalization. and exchange theoretical and conceptual ideas as well as empirical results. Relation to existing research If in the past, the study of personalization focused on the United States (Wattenberg, 1991, 1994), over the last decade the research on personalization has spread to additional cases, leading to extensive discussions of how to understand and investigate personalization in parliamentary democracies (See for example: Adam and Meir, 2010; Blondel and Thiebault. 2010; Balmas et. al. 2014; Calise, 2011; Karvonen 2010; McAllister, 2007; Musella, 2015; Rahat and Sheafer, 2007). In addition, some larger research projects such as the PartiRep-project (http://www.partirep.eu/), the Comparative Candidates Survey project ( http://www.comparativecandidates.org/) and RepStyle (http://ps.au.dk/forskning/forskningsprojekter/repstyle/) have ambitiously been developed to advance theoretical frameworks for explaining the role of individual politicians in democratic politics and collect data to investigate it in multiple empirical settings. The workshop seeks to bring scholars together working on the various aspects of personalization and personalized politics and that study different political systems in order to facilitate exchange of ideas and to develop stronger connections between researchers in the field. Literature Adam, S. & Michaela M. 2010. “Personalization of Politics. A Critical Review and Agenda for Research,” in C. T. Salmon (ed.) Communication Yearbook 34. New York: Routledge, pp. 213-257. Balmas, M. et al. 2014. Two routes to personalized politics: Centralized and decentralized personalization, Party Politics, 20(1): 37-51 Bittner, A. 2011. Platform or Personality?: The Role of Party Leaders in Elections. Oxford: Oxford University Press. Blondel, J., J.L. Thiebault. 2010. Political Leadership, Parties and Citizens: The personalization of Leadership. London: Routledge. Calise, Mauro. 2011. “Personalization of Politics,” in Bertrand Badie & Dirk Berg-Schlosser & Leonardo Morlino (eds.) International Encyclopedia of Political Science. London: SAGE. http://dx.doi.org/10.4135/9781412994163 Colomer, J. M. (ed.), 2011. Personal Representation: The Neglected Dimension of Electoral Systems. Colchester: ECPR Press Lobo, M.C. and J. Curtice (eds.). 2015. Personality Politics? The Role of Leader Evaluations in Democratic Elections. Oxford: Oxford University Press. Dalton, R. J. 1985. ‘Political Parties and Political Representation; Party Supporters and Party Elites in Nine Nations’, Comparative Political Studies, 18 (3): 267-299 Dalton, R. J. 2000. ‘The Decline of Party Identifications’ in R. J. Dalton and M. P. Wattenberg (eds.) Parties without Partisans. Political Change in Advanced Industrial Democracies, Oxford: Oxford University Press, pp. 19-36 Dalton, R. J., D. M. Farrell and I. McAllister. 2011. Political Parties and Democratic Linkage: How Parties Organize Democracy. Oxford: Oxford University Press. Drummond, A. 2006. ‘Electoral Volatility and Party Decline in Western Democracies: 1970-1995’, Political Studies, 54(3): 628-64 Garzia, D. 2014. Personalization of Politics and Electoral Change. London: Palgrave. Hermans, L. and M. Vergeer. 2013. “Personalization in e-campaigning: A cross-national comparison of personalization strategies used on candidate websites of 17 countries in EP elections 2009,” New Media & Society, Vol. 15, No. 1, pp. 72–92. Hjarvard, S. 2008. ‘The Mediatization of Society. A Theory of the Media as Agents of Social and Cultural Change’, Nordicom Review, 29(2): 105-134 Karvonen L. 2010. The Personalization of Politics: A Study of Parliamentary Democracies. Colchester: ECPR Press. Katz, R. 1987. “Party Government and its Alternative,” in R. S. Katz (ed) Party Governments: European and American Experiences. Berlin: Walter de Gruyter. Kriesi, H. 2012. “Personalization of National Election Campaigns”, Party Politics, Vol. 18, No. 6, pp. 825-844. Mancini, P. and Swanson, D. L. 1996. “Politics, Media, and Modern Democracy: Introduction,” in David. L. Swanson & Paulo Mancini, (eds.), Politics, media and modern society. Westport, CT.: Praeger, pp. 1-26. McAllister, I. 2007. “The Personalization of Politics,” in Russell J. Dalton and Hans-Dieter Klingemann (eds.), Oxford Handbook of Political Behavior. Oxford: Oxford University Press. Musella, F. 2015. “Personal Leaders and Party Change: Italy in Comparative Perspective,” Italian Political Science Review/Rivista Italiana di Scienza Politica, Vol. 45, No. 3, pp 227-247. Poguntke, T. and P.Webb 2005. The Presidentialization of Politics: A Comparative Study of Modern Democracies, Oxford: Oxford University Press Rahat, G. and T. Sheafer. 2007. The personalization(s) of Politics: Israel 1949-2003, Political Communication, 24(1): 65-80 Reinemann, C. and J. Wilke 2007. It’s the debates, stupid! How the introduction of televised debates changed the portrayal of chancellor candidates in German press, 1949-2005, The Harvard International Journal of Press/Politics, 12(4): 92-111 Renwick, A. and Jean Benoit Pilet. 2016. Faces on the Ballot: The Personalization of Electoral Systems in Europe. Oxford: Oxford University Press. Thomassen, J. and R. B. Andeweg 2004. ‘Beyond collective representation: individual members of parliament and interest representation in the Netherlands’, The Journal of Legislative Studies, 10(4): 47-69 Van Aelst, P., T. Sheafer and J. Stanyer 2011. The personalization of mediated political communication: A review of concepts, operationalizations and key findings, Journalism, 13(2): 203-220. Van Aelst, P., T. Sheafer, N. Hube and Stylianos Papathanassopoulos. 2017. “Personalization,” in Claes de Vreese, Frank Esser and David N. Hopmann (eds.) Comparing political Journalism, London: Rotledge, pp. 112-130. Wattenberg, M. P. 1991. The Rise of Candidate-centered Politics. Cambridge, MA: Harvard University Press. Wattenberg, M. P. 1994. The Decline of American Political Parties 1952-1992. Cambridge, Massachusetts: Harvard University Press.

Likely participants A number of junior and established scholars work in the area of personalization. Some of them are connected to the larger projects on the theme while others take part in workshops on the theme that takes place this year (A workshop in Toronto led by Bill Cross and Richard Katz and in Aarhus led by Helene Helboe Pedersen). If our workshop proposal is successful we will circulate the call for papers in the already established research teams as well as reaching out to other scholars studying personalization from various angles. We would emphasize the integration of the different research groups and the addition of researchers rather than a replication of one of the existing groups. Type of papers The workshop welcomes ambitious and innovative papers related to various aspects of personalization such as the importance of individual politicians (leaders and candidates) in elections, institutional changes, media coverage as well as campaigns and new media, and changes and variation in the behaviour of politicians. Papers may be conceptual, clarifying our understanding of personalization; they may be theoretical, developing frameworks for explaining when and why we may witness personalization of politics and its political consequences; and they may be empirical, providing studies of single or multiple cases. In short, we welcome theoretical and conceptual papers as well as empirical studies of institutional, media and behavioral personalization.

Title Details
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Between Presidentialization, Cartelization and Personalization: The Influence of Incumbency during Crisis on the Organization of Radical Left Parties in Cyprus and Greece View Paper Details
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Which personality fits personalized representation? View Paper Details
Personalisation in Political Campaigns: Evidence from Switzerland View Paper Details
Candidate-centred Electoral Systems and Electoral Volatility View Paper Details
Hyper-Personalization in Small States: Mixed Blessings for Democratic Governance View Paper Details
Personal Leaders. A Framework for Analysis View Paper Details
Personalization of Parliamentary Behavior: Conceptualization and Emprirical Evidence from Belgium View Paper Details
Does Personality Really go a Long Way? The Determinants of the Personalisation of Politics in Western Europe (1985-2016) View Paper Details
Media Personalization Effects in a Low-Information Environment: The Case of the European Union View Paper Details
Electoral System Personalisation and the Personalisation of Political Activism: The Finnish Case View Paper Details
The Face of Party Meets the Tweet of Politician: A Cross-National Comparative Analysis of Online Personalized Politics on Facebook vs. Twitter View Paper Details
Electoral Lists: Personalization as Party Strategy View Paper Details
Partisan Dealignment and the Personalization of Politics in Western Europe View Paper Details
Negative Motivations for Preference Votes: The Effect of the Party Leader View Paper Details
The Personalization of Politics in Parliamentary Democracies: A Conjoint Experiment in Spain View Paper Details
Centralized and Decentralized Personalization: Development of Indicators for Assessing the Concentration of Personal Votes in PR List Systems (Belgium 1995-2014) View Paper Details
Personalization in Israel: An Indication for Party Decline or for Party Adaptation? View Paper Details
Partisanship and Leadership in Election Campaigns: An Analysis of Leader Effects in an Irish Election View Paper Details
The Unlucky Winners. A Comparative Analysis of Swedish and Belgian Non-elected Popular Candidates View Paper Details
The Effect of Voter Personality, Incumbency and Campaigns on the Evaluation of Party Leaders over Time View Paper Details
The Times are Changing? Ideological and Electoral Shifts and the Selection of Career Changers View Paper Details
Personalized Politics in Latin America. The Cases of Fujimorismo, Uribismo, and Chavismo in Comparative Perspective View Paper Details
Who Are the Party Switchers? The Mid-Career Conditioning Effect in the Israeli Knesset View Paper Details
Populism, Personalization and De-Institutionalization View Paper Details