This study addresses the concept of media capture, focusing on newly emerging forms of media creation, distribution, and control. Traditional definitions often overlook these forms, indicating the need for a new conceptual framework that includes both governmental and non-governmental actors, in addition to including the new methods in which media used by modern consumers is controlled. The study highlights the urgency of redefining media capture in light of technological advancements and the increasing digital integration of developing nations, which are likely to amplify the frequency and variety of media capture in the digital age. To overcome current limitations, the study introduces a new framework for defining and observing media capture through the lens of the ‘Information Intermediary’ (II), a key emergent player in the digital media landscape. The proposed model not only facilitates empirical research but also aids in developing a more general understanding of strategies employed in capturing digital media. As the media landscape continues to evolve, bridging the gap between theoretical and empirical research on media capture is essential. The framework in this study will help future research apply media capture detection methods in real-world scenarios, leading to a better understanding and approach to this issue.