SHARING THE EXPERIENCE OF A POLICY MAKER (EXTERNAL) IN CONTEXT OF A PRE-AGENDA SETTING: A TRAINING COURSE ABOUT HOW TO MAKE AND MANAGE STRATEGIC BUSINESS WITH BRAZIL FROM COSTA RICA

Context and research problem: This work is configured in an experience report of a female policy maker in Brazil who went to Costa Rica to study a doctorate at the School of Government of the Central American Integration System (SICA). The international training proposal has as its main origin this fact: the author, at the beginning of her doctorate, received an invitation from coordinators of the school for, in addition to her thesis, to elaborate a project to contribute to the promotion of strategic knowledge of how to do business with Brazil, due to its economic importance for Latin America: this country has the largest Latin American (LA) consumer market and is what attracts the most volume of Foreign Direct Investment ( FDI) in this region, since in the Embassy of Brazil in Costa Rica commercial diplomacy services do not works and operate there a typical cultural diplomacy with Portuguese classes focused on a specific corporate customers: North American and European companies located in free zones of exportation of goods and services and industrial parks originated by the Free Trade Agreements between the United States of America (USA) and SICA and The European Union (EU) and SICA. Assumption: training must be promoted by the public sector, corresponding to the National States involved: Brazil ( which does not celebrate commercial agreements outside the South American Common Market/ “Mercosur”), and Costa Rica (a country that has the Central American Integration System as one of the channels to sign trade agreements) so in this point of view the public interest will can to be guaranteed in the dissemination of knowledge, allowing the stability of an educational international public policy. Research methodology and sources: qualitative; storytelling; case study. Results: the solution to the problem designed by the author was a training promoted by a public universities in Brazil and Costa Rica, including a double degree, aimed at managers of various foreign companies placed in Costa Rica, being that over the years of the design, negotiation and analysis by governments, the author discovered that it course model does not exist in neither of both focal countries. Discussion: the training has the potential to contribute to the qualitative improvement of the relationship between foreign companies located in Costa Rica (American and European) and their focus in providing goods and services to Brazil, due to its economic role in Latin America, can to cover a gap of the limitations of the Brazilian Policy Diplomacy in Costa Rica via the pre-agenda setting by the educational international public policy proposed. Author profile: she is Policy Maker in Brazil; was a former Consultant of the Inter-American Development Bank (IADB) in Brasília; was a Professor at the University of Costa Rica; was a Trade Supervisor Global Operation (TSGO) Brazil Sub Region Manager in an international enterprise placed in free zone / industrial park in Costa Rica; is researcher of the competitiveness of National States and at subnational level, Foreign Direct Investments (FDI), policy cycle, public administration and of civil society.