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'Tell me who you vote for, and I will tell you how you tweet'. Voting choice and practices on online platforms in the 2022 French presidential election

Cyber Politics
Political Participation
Campaign
Social Media
Communication
Activism
Giulia Sandri
Université catholique de Lille – ESPOL
Giulia Sandri
Université catholique de Lille – ESPOL
Felix-Christopher von Nostitz
Université catholique de Lille – ESPOL
Marie Neihouser
Université catholique de Lille – ESPOL

Abstract

Recent studies tend to confirm that, despite the Covid health crisis, online participation remains marginal during election campaigns in France. Further, online participation in France seems to follow the same logic as offline political participation. Nevertheless, recent research also shows that age and level of political interest affect both the choice of online platforms where French citizens prefer to engage politically and their online political practices (Neihouser et al., 2022). In recent years, these different digital repertoires of political action are reinforced by the emergence of new platforms targeting specific categories of the population, especially young people (Gil de Zuniga et al., 2021) such as Tiktok, Instagram, private networks, Snapchat, etc.. This paper explores this development further by studying the link between the electoral choices of citizens and their various online political practices (likes, comments, shares, etc.) on different online platforms in the context of the 2022 French presidential election. We use data from two pre- and post-election survey waves of an online representative national election surveys (N=2,000) conducted partly as part of the Longitudinal Internet Study for the Social Sciences (ELIPSS) panel study.