Though developments in new media technology have been taken up by scholars in the media and communication field, interest group and more precisely advocacy group scholars have so far largely neglected the implications of new media technology for organisational representation and communication structures.
Further, group representativeness is based on traditional principal-agent relations which are not always appropriate for the new and varying types of advocacy groups we find active today in a number of cross-national issues.
Based on environmental advocacy group case studies, this paper problematizes and extents the traditional conception of advocacy group representation mechanisms in context of implications of technological changes for advocay group representativeness.
