The paper analyses the fortunes of the Movement for a Better Hungary (Jobbik) through social movement theory. While displaying elements of both continuity and discontinuity with pre-existing Hungarian far-right milieus, Jobbik epitomises the rise of a self-standing and 'long overdue' phenomenon. The political process approach taken in this contribution particularly emphasises elements pertaining to the agency of the far right, reinstating the relevance of collective actors in mobilising resources and elaborating on a new master frame amid specific circumstances. Conversely, the defining role attributed to political opportunities is partly questioned.