Sustainable mobility is in the minds and mouths of transport planners and mobility experts. This paper looks at two transport policy cases in Munich, Germany: cycling and electric mobility. Specifically it studies (1) the processes through which cycling, as a mode of transport, was integrated into transport policy discourse over a period of about thirty years and (2) the dynamics between electric mobility and its increasing connection to transport policy practice over the last decade. The analysis aims to identify how specific storylines were more (or less) reflected in discourse, as manifest in the promotion of cycling and electric mobility over time. The insights of the research aim for a better understanding of the contextual dynamics (both local and global) in which sustainable mobility is promoted today and the opportunities and limits of cycling and electric mobility promotion in cities.