This article discusses and analyses social movement organisations which focus on both the intensification of economic problems and the difficulties of rebuilding social bonds and solidarity within society, emphasizing solidarity and the use of ‘alternative’ forms of consumption as means to re-embed the economic system within social relations, starting from the local level. While discussing what is new and/or what has been renewed in new Sustainable Community Movement Organisations (SCMOs), the article will develop an analytical framework which will combine social movements and political consumerism theories by focusing on two basic dimensions: consumer culture and identity; organisational resources and repertoire of action.
