The continuous development and integration of ICTs in modern societies as well as in the lives of citizens has led to the creation of new communication channels between citizens and representatives. This has led theorists to formulate prophesies for the development of political representation in a more communicative and citizen oriented direction. Still empirical studies have indicated a growing distance between citizens and representatives. This article presents a framework that departs from earlier works in two important regards: (1) focus is shifted from normative ideals of political representatives to strategic incentives and actions; (2) the expectations are altered from radical transformation to piecemeal alteration of practices and attitudes. The framework is employed in an investigation of blogging politicians. The results indicate a wide uptake of blogging for the purpose of aiding representation among politicians of divergent ideological convictions, parliamentary positions and with different normative orientations towards political representation.
