Media Effects on Public Opinion and Voting: Beyond Agenda-Setting

Abstract

Recent theorizing that is well supported by empirical evidence from the United States attributes the mass media a considerable power not only to shape their audience's beliefs and cognitions, but also their attitudes, implying that their effects are not so 'minimal', after all. The panel is to stimulate new research into topics like 'priming', 'framing' and direct persuasive effects of political mass communications in Europe.

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