Political Advertising in Europe

Abstract

Many European countries are experiencing a trend towards deregulation of political advertising in the electronic media, in the direction of a more liberal, "Americanized" regime. This changes the opportunity structures for political actors with regard to persuasive communications. There a various aspects of this recent trend that should be explored in a panel, including developments of media policy on the one hand, and advertising effects and their perhaps increased importance for European campaigns, on the other.

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