In person icon Gender and (negative) Campaigns: Effects and Dynamics

Abstract

As politicians must actively navigate different gender and professional stereotypes that may exist in the electorate, male and female politicians are likely to highlight different issues, character traits, aspects of their personal background and ambitions in their communication to the public. Moreover, the increasing focus on negative campaigning strategies may come with different consequences for women and men politicians. This panel assembles papers that study differences in political campaign strategies and the controlled communication of the candidate, and/or the differences in the impact of these political messages for male and female politicians on voters.

Title	Details
Gender Stereotypes Over Time: How Voters Respond to Feminine & Masculine Messages During the Course of a Campaign	View Paper Details
A laughing matter? How responses to sexist campaign attacks influence candidate evaluations	View Paper Details
When They Go Low, We Go High. Or Not? Gender Differences in Negative Campaigning on Social Media in Party-Centered Systems	View Paper Details
Gender Aspects of Online Political Toxocity	View Paper Details