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Led by Erik P. Bucy, this interactive online course offers a thorough introduction to the theory, methods, and application of visual communication analysis in politics, tailored for advanced students, researchers, and professional analysts.
This in-depth introduction to visual analysis will allow you to see the relevance of visual and nonverbal communication in your work, and pave the way to understanding and integrating multimodal study designs.
Through interactive modules, engaging discussions, and hands-on exercises, you will gain a thorough understanding of:
You'll learn relevant concepts for studying visual politics, and different approaches to sampling and visual analysis at the descriptive level. The course covers the use of visuals in inferential and interpretive study designs, using both quantitative and qualitative methods.
This course requires a basic understanding of content analysis and social scientific methods, including surveys, experiments, and focus groups.
3 ECTS credits awarded for engaging fully in class activities.
1 additional ECTS credit awarded for completing a post-course assignment.
Erik P. Bucy is Regents Professor of Strategic Communication at Texas Tech University, where he teaches and conducts research on visual politics, nonverbal communication, and public opinion about the press.
He is the co-author of Image Bite Politics: News and the Visual Framing of Elections (with Maria Elizabeth Grabe) and is widely known for his studies on the influence of visuals in news and politics.
We offer renowned training on quantitative and qualitative methods particularly salient in social science research.
We harness the know-how of leading methodologists to help you tackle your project with confidence.
Access pre-recorded lectures, annotated readings, exercises, and more – all in your very own digital environment.
Get quality interaction with your Instructor and fellow participants, with live sessions and smaller class sizes.
Registration is now open! Read the full course outline here, add the course to your basket and head to checkout.
Your space is not secured until your registration is paid in full.
Discover below what past participants have shared about their experiences.
'Comprehensive course'
The course provided a wide ranging overview of techniques and approaches to Visual Analysis, and the instruction was clear and enthusiastic.
'Engaging learning environment'
The Instructor has a fantastic amount of knowledge of his field, creates an engaging classroom environment and provides great feedback. Impossible not to get away from the course learning a great deal about Visual Analysis.
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