The Rise of Memetic Politics: Exploring the Transformative Role of Meme Creators as Political Actors in Contemporary Politics

In the dynamic landscape of the digital age, memes have transcended their initial role as mere internet satire, evolving into influential instruments that wield significant power in shaping public opinion and moulding political narratives. This qualitative study embarks on a comprehensive exploration of the perceived importance of meme creators, shedding light on the motivations, intentions, and strategic approaches of six key individuals who stand at the forefront of this transformative phenomenon. Through in-depth, semi-structured interviews, the research unveils the conscious efforts of meme creators to move beyond the surface-level humour traditionally associated with memes. Instead, they strategically employ persuasive elements to challenge mainstream narratives, foster critical thinking, and influence political behaviour. These creators, often overlooked as mere jesters of the internet, reveal a deliberate intention to disrupt the status quo and engage in shaping the socio-political discourse. Beyond their comedic façade, meme creators are increasingly recognised as active participants in the political arena, disrupting traditional communication paradigms. This study underscores their role in resonating with diverse audiences, steering conversations, and democratising political engagement. Acknowledging the participatory nature of online culture, meme creators not only establish dynamic spaces that transcend entertainment but foster a sense of community and shared identity within meme communities, further solidifying their importance in the digital landscape. This research provides a nuanced understanding of the intricate relationship between memes, persuasion, and the evolving landscape of digital political engagement. By delving into the minds of meme creators, the study enriches our comprehension of their motivations, highlighting the profound impact of political memes in shaping the tapestry of political engagement. As memes seamlessly permeate online conversations, grasping the complex dynamics that define contemporary political discourse becomes imperative. The study emphasises the pivotal role meme creators play in challenging traditional norms and creating a space for alternative perspectives. It underscores their ability to initiate critical conversations, instigate reflection, and contribute to the diversification of political discourse. In an era where memes serve as potent tools for communication and influence, understanding the strategic minds behind these creations becomes paramount for navigating the multifaceted landscape of digital politics. As memes continue to proliferate and seamlessly integrate into online conversations, the study underscores the pressing need to comprehend the profound implications of meme creators on the ever-changing canvas of political engagement in the digital age. These individuals, often working anonymously or pseudonymously, wield considerable influence, shaping not only public opinion but also the broader narrative of political discourse. This research illuminates the intrinsic significance of meme creators, positioning them as active agents in the digital transformation of political engagement. By acknowledging their deliberate strategies, motivations, and impact, we gain valuable insights into the evolving nature of communication in the contemporary socio-political landscape. As we navigate the intricate web of online discourse, understanding the role of meme creators becomes pivotal for deciphering the nuanced dynamics that define the intersection of humour, persuasion, and politics in the digital age.