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Framing and Political Persuasion Strategies

Democracy
Governance
Media
Populism
Social Media
P553
Stefanie Walter
Technical University of Munich
Lucy Kinski
Universität Salzburg

Building: Polytechnic School, Floor: 2, Room: Wing B 1(301)

Tuesday 10:45 - 12:30 EEST (26/08/2025)

Abstract

This panel explores how political communication strategies, especially those linked to populism, othering, and social media, shape public perceptions and democratic attitudes. Across contexts, political actors frame their messages through competing appeals to sincerity and accuracy, strategic stereotyping of dominant versus minoritized groups, and targeted digital outreach. Together, these dynamics reveal how rhetorical and media frames work as tools of persuasion that both mobilize support and erode civic trust. By situating truth claims, stereotypes, and digital exposure within broader processes of polarization, the panel highlights the mechanisms through which persuasion strategies reshape democratic discourse and cohesion.

Title Details
Telling it Like it Isn’t: Populism and Truthfulness – Embracing Sincerity, Abandoning Accuracy? View Paper Details
Mediated Belonging and Othering: Analysing the Embeddings of Dominant and Minoritised Groups in the News View Paper Details
Social Media and Democracy: Exploring the Influence of Populist Content on Political Trust and Democratic Satisfaction in Germany View Paper Details