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Media effects of Framing, Branding and Agenda-setting on Public Opinion

Media
Campaign
Agenda-Setting
P250
Svenja Schäfer
University of Vienna
Katjana Gattermann
University of Amsterdam
Svenja Schäfer
University of Vienna

Abstract

Media effects theories deal with how framing and branding (of parties, individual politicians or issues) can affect public opinion and the opportunities of political or media actors to set the public agenda. This panel welcomes distinct empirical studies of distinct types of media effects on public opinion, with particular attention to the contingency of those effects.

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