Political communication in Election Campaigns and its Effects

Abstract

Politics has traditionally been mediated with news media being a crucial link between politicians and the electorate. While campaigning still occurs via traditional media (e.g., on television debates), more political actors have adopted communication tools (e.g., social media such as Twitter, Facebook) to engage with their electorate directly. Driven by technological innovations, new trends have arisen, such as personalized ads and micro-targeting which could alter campaigning dynamics. This panels welcomes papers examining these new challenges and trends in election campaigning, and the implications for voters and electoral behavior.

Title	Details
The Effects of Exposure to Political Advertising	View Paper Details
Campaigning on Twitter: continuity and change in European election campaigns. A comparative and longitudinal study	View Paper Details
Learning about the unknown Spitzenkandidaten: The role of media exposure during the 2019 European Parliament elections	View Paper Details
A truly European contest? Transnational media reporting on political parties’ electoral performances across EU member states	View Paper Details