Branding and Framing Strategies and Their Effects on Public Opinion

Abstract

How politicians and journalists ‘frame’ and ‘brand’ political events or themselves has been a central focus in the field of political communication. The papers in this panel illustrate research results on how framing and branding are utilized in both domestic and foreign settings. They examine the appearance of frames and branding strategies and/or investigate their effects.

Title	Details
Whose Brexit? How the EU, British and Irish Executives Framed the Brexit Crisis	View Paper Details
Does Framing Change Citizens’ Attitudes Towards the Free Movement of Persons?	View Paper Details
Framing Greta: The Visual Construction of Climate Activism	View Paper Details
How MPs Strategically Use Twitter to Signal Localness When it Matters for Their Career	View Paper Details