Analysing Effects of Voting Advice Applications on Users

Abstract

In several European countries, Voting Advice Applications (VAAs) have rapidly spread among voters and nowadays they are an important source of information before an election. Literature about VAAs has already shown that the usage of these tools can affect users in many different ways. First, VAAs can affect the attitudinal dimension of electoral politics, for example motivating voters to learn more about politics and party positions. Some scholars have pointed out that after doing such tests users exhibit increased levels of political knowledge, efficacy, or interest. Furthermore, VAAs can also affect the behavioural dimension of electoral politics, motivating users to turn out in higher numbers or affecting the candidate or party choice of their vote intentions. However, many questions around the VAA effects remain, such as what explains the differences in the size of these effects across contexts, the impact of self-selection of users on the impact, and what variables moderate the effects.

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